- Natural whitening
- With fluoride
- SLS-free
Activated Charcoal Toothpaste
Activated Charcoal Toothpaste
- Natural whitening
- With fluoride
- SLS-free
ALSO AVAILABLE ON HOLLAND & BARRET
Naturally brighter teeth start here. Our Charcoal Toothpaste has been expertly formulated to help brighten, cleanse and protect teeth without SLS, parabens or artificial sweeteners. Activated charcoal gently polishes and helps lift surface stains, helping you smile with confidence.
Glycerin†, Aloe barbadensis leaf juice powder†, Sorbitol, Hydrated silica, Aqua, Sodium lauroyl sarcosinate,*CHARCOAL POWDER (KEY ACTIVE: Activated Charcoal), Mentha piperita (Peppermint) oil†, Melaleuca alternifolia (Tea tree) leaf oil†, Cetraria islandica (Icelandic moss) extract, Stevia rebaudiana (Stevia) extract, Sodium monofluorophosphate, Hydroxyethylcellulose, Menthol, Xylitol, Escin, Phenoxyethanol, Sodium benzoate, Potassium sorbate, Citric acid, Benzyl alcohol, Limonene. † organic
This product is packaged in recyclable materials. Please rinse the container and recycle via your local kerbside collection or recycling point. Always check local recycling guidelines as facilities vary.

Key ingredients

ACTIVATED CHARCOAL
Gently polishes teeth to help lift surface stains for a brighter-looking smile.

Aloe Vera
A natural anti-inflammatory, helping to soothe and calm sensitive gums.

Xylitol
A natural sugar alternative that helps reduce cavity-causing bacteria and protects against tooth decay.
HOW TO USE
(step by step guide)Apply a pea-sized amount to a damp toothbrush.
Brush for 2 minutes in gentle circular motions.
Spit and rinse — use twice daily for best results
CLIENT REVIEWS
FAQ
As our products contain high levels of natural and naturally-derived ingredients, they are highly biodegradable and have minimum environmental impact.
We use a variety of recyclable plastic, glass and cardboard materials for our packaging. We are aware of the growing concern of plastic on the environment and we are looking into alternative packaging options going forward.
As our products contain high levels of natural and naturally-derived ingredients, they are highly biodegradable and have minimum environmental impact.
We use a variety of recyclable plastic, glass and cardboard materials for our packaging. We are aware of the growing concern of plastic on the environment and we are looking into alternative packaging options going forward.
As our products contain high levels of natural and naturally-derived ingredients, they are highly biodegradable and have minimum environmental impact.
We use a variety of recyclable plastic, glass and cardboard materials for our packaging. We are aware of the growing concern of plastic on the environment and we are looking into alternative packaging options going forward.
As our products contain high levels of natural and naturally-derived ingredients, they are highly biodegradable and have minimum environmental impact.
We use a variety of recyclable plastic, glass and cardboard materials for our packaging. We are aware of the growing concern of plastic on the environment and we are looking into alternative packaging options going forward.
As our products contain high levels of natural and naturally-derived ingredients, they are highly biodegradable and have minimum environmental impact.
We use a variety of recyclable plastic, glass and cardboard materials for our packaging. We are aware of the growing concern of plastic on the environment and we are looking into alternative packaging options going forward.

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